Have a luxurious vacation home and have the equivalent services to a six star hotel is the dream of many people. But the high cost of acquiring and maintaining this type of property, added a little use, stewardship makes the man. EKO Architecture and Construction brings Itacaré Paradise, the first venture in Brazil to be sold in fractional, the model is already established in Europe, the United States and also in Latin America.
The system, the house is divided into 12 fractions, each for a different owner, who has the right to use the venture four weeks per year. Another advantage is the combination to The Registry Collection, the luxury brand of Group RCI, which allows owners to exchange one or more weeks to which they are entitled in Itacaré Paradise, another property in one of more than 120 affiliated enterprises in different countries.
"We want to reach an audience that normally does not invest in the purchase of a vacation property, the high costs of maintenance and occupation only in some occasions. With Fractional system, the cost-effectiveness becomes more attractive. The owner pays only the equivalent to that really can still enjoy and use of The Registry Collection to meet other destinations, "defines Fabbroni Mauro, a partner of EKO.
Luxury sliced
Success in the United States, shared the property comes to Brazil with the aim of offering sophisticated items at prices more affordable
CAROLINA GUERRA
MUST NOT BE BIlionário to enjoy a mansion built in a paradisiacal resort, drive a Ferrari F430 or sailing a yacht quoted in several million dollars. Moreover, all this can be yours - and for prices that are no excess. The secret? Instead of buying all those goods, you get only a slice of them, dividing the remainder of the product with other owners. The mode of business, known as Fractional ownership (shared ownership in a free translation), makes great success in the United States, which handles $ 2.2 billion per year. In Brazil, the system is rapidly gaining fans. The ameriamericana RCI, a company specialized in this type of business, began to sell properties in the form of quotas in Itacaré Paradise, a luxury resort in southern Bahia. From U.S. $ 100 thousand, they may buy part of a house that would cost, in full, $ 1 million. The property is furnished and there is no need to hire the services of employees, such as maid, cook and concierge, all included in the package. For shareholders, the only job is to define the period of use of the property, which depends on the size of the mark gained.
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In addition to using the residence for recreation, the owner can profit from the business. If you want to rent the property, all the money will revert to your pocket. But this only on the dates on which the house is reserved for him. RCI's customers are also able to make exchanges. They can see the extensive list of properties of fractional RCI that are located worldwide. If there is agreement among the members, the exchange is done. His property, in this case, is a gateway to a closed system of exchange, "said Alejandro Moreno, director of development of RCI in Brazil. The experts approved the model. "Certainly, access to luxury goods will be expanded significantly," says Luciano Deós of GAD-branding consultancy. The only restriction, according Deós concerns the impossibility of customization, because we must respect the restrictions imposed by the company that coordinated the division of property.
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"Having access to a well become more important than possuílo," said Piers Brown, founder of the British FractionalLife portal। com, a pioneer in providing shared on various purchases of luxury goods in Europe and the United States। On its site you can buy fractions of items as diverse as a trailer or occasional trips to a vineyard in France, a yacht designed by acclaimed architect Norman Foster or works of contemporary art, a red Ferrari or golf courses. According to Brown, those assets are managed by specialized companies in administration. It is up to the owners pay a fee for maintenance and warn in advance when they want to enjoy the product purchased. "In times of recession, consumers tend to seek only what is important to them, without the costs and hassles associated with the purchase of a luxury good," says Brown. The same line of reasoning is adopted by the entrepreneur Rogerio Andrade, president of Helisolutions, the first company of shared ownership of aircraft in the country "With the split system, the pain from head to keep a helicopter are outsourced," says Andrade. "Furthermore, obviously leaves much cheaper." From U.S. $ 66 thousand - agree, no chance for a property of this size - it can be owner of an aircraft. Detail: The simplest models cost U.S. $ 6.6 million.
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